Discovery to Conversion: Conversational Commerce, Agentic Commerce, and What Indian Brands Must Understand Now
Conversational Commerce in India is already a familiar idea — WhatsApp bots, chatbot checkouts, messaging-led sales. What is emerging now is categorically different. Agentic Commerce is not a chat layer on top of existing e-commerce. It is e-commerce — where AI agents discover, decide, and transact on behalf of users, without them visiting a single website. This post explains the distinction, why India's infrastructure makes it possible faster than anywhere else, and what it means for brands competing in an era where the customer's AI agent is the new buyer.
ChatGPT Ads in India — What We Know (and What We Don’t)
ChatGPT Ads are in limited rollout and not yet fully available to Indian advertisers. This post documents what OpenAI has confirmed, what remains unconfirmed, and why the preparation window — before mass availability — is the most strategically valuable moment for Indian businesses to act.
ChatGPT SEO in India: What It Is — and What Most Agencies Get Wrong
Most ChatGPT SEO advice is built on a misunderstanding. This post separates what ChatGPT SEO actually means — entity clarity, trust signals, and AI comprehension — from the keyword-optimisation logic that agencies are incorrectly applying to a system that works on entirely different principles.