What Makes a Brand Trustworthy to AI Systems
AI systems do not evaluate brand trust through reviews, backlinks, or domain authority. They evaluate it through entity consistency — whether a brand is described the same way across independent sources, and whether that description is specific enough to verify. This post explains the signals that build AI trust and why they differ fundamentally from traditional credibility indicators.
ChatGPT SEO vs GEO vs AEO — Why the Labels Matter Less Than the Model
ChatGPT SEO, GEO, and AEO are not competing disciplines. They are different labels that emerged at different moments to describe the same underlying challenge — being understood, trusted, and included by AI systems that synthesise answers. This post defines each term from first principles, shows where they converge, and explains why understanding the model matters more than choosing a label.
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