AI ads do not have a fixed position. They do not appear above the answer or beside the content. They surface inside responses — contextually, conditionally, based on conversation state rather than keyword bids. Understanding the placement logic, format behaviour, and intent signals behind AI advertising is the prerequisite for any Indian marketer preparing to use this channel effectively.

ChatGPT Ads are not a new skin on Google Ads. They surface inside conversational AI responses, depend on the AI's existing understanding of the advertiser's business, and reward entity clarity over bid strategy. This post explains the mechanics, the limits, and what Indian businesses need to understand before the rollout scales.