Anurag Gupta speaks on AI discovery, decision funnel shifts, and agentic commerce — the structural forces reshaping how businesses are found, evaluated, and chosen. Keynotes, corporate workshops, and executive briefings.
ShodhDynamics · Speaking Engagement
Speaking Workshops
Anurag Gupta is the founder of ShodhDynamics and an AI Discovery & Decision Funnel Strategist with over ten years of experience across SEO, performance marketing, and website conversion architecture. His work investigates how discovery and advertising shift when decisions move from search results to AI conversations — and what that structural change means for how businesses are found, evaluated, and chosen. He brings original research, a proprietary analytical framework, and grounded commercial experience to every engagement.
These engagements exist for organisations ready to act on what the research reveals.
What ShodhDynamics Speaks On
The shift from search-based to AI-mediated discovery is not a trend to watch. It is a structural change that is already affecting how businesses are found, evaluated, and shortlisted — without most of those businesses knowing it is happening.
Every speaking engagement addresses that shift directly — not as a technology briefing, but as a strategic picture of where things stand now and where they are going.
AI Discovery — how systems decide which businesses appear
AI systems do not rank results. They select entities — coherent representations of organisations assembled from signals across the information environment. The selection criteria are different from search. The signals that matter are different. And the consequence of being excluded is different — there is no page two in a conversation.
Decision Funnel Shifts — why the middle of the buying journey has moved
The discovery, evaluation, and shortlisting stages of the buying journey increasingly happen inside AI systems before the buyer visits a single website. The funnel did not disappear. It moved — and it is running without most businesses in the room.
Agentic Commerce Architecture — what happens when AI transacts on behalf of the buyer
The current shift — AI answering questions — is early. What follows is AI acting as a buyer proxy: researching, evaluating, shortlisting, and in some contexts transacting on behalf of the user. The businesses that build structural clarity now are not just preparing for today’s AI. They are building the only foundation that survives what comes next.
Entity Clarity & AI Trust Signals — what AI systems actually look for
Not all signals are equal. AI systems weight certain sources, certain structures, and certain patterns of independent corroboration differently from anything search engine optimisation has historically addressed. This session maps what those signals are, why they work the way they do, and what their absence costs.
What an Audience Leaves With
Not a list of tools. Not a set of tactics. A clear picture of where they stand.
After an engagement with ShodhDynamics, an audience understands precisely where AI-mediated discovery currently sits in their industry, what signals determine which organisations appear in AI answers and which do not, and where their organisation sits in that landscape — including the gaps that are accumulating invisibly right now.
That picture is structural, not speculative. It is based on investigation, not prediction. And it is specific enough to take back to a leadership team and act on.
Format Options
Conference Keynote
A single session for a broader audience — structured as an argument, not a briefing. Opens with the shift, builds through the structural evidence, closes with what it means for the organisations in the room. Typically 30–45 minutes with Q&A.
Corporate Workshop — Half Day or Full Day
A deeper engagement for a single organisation or leadership team. The workshop moves from structural picture to specific application — examining how AI systems currently perceive the organisation, where the gaps are, and what the path to structural clarity looks like. Hands-on. Investigative. Not a presentation with exercises attached.
Panel Appearance
Available for conferences and industry events covering AI, marketing, commerce, and business strategy. ShodhDynamics brings original research and a distinct structural perspective to panel discussions — not hot takes or platform commentary.
Executive Briefing — Closed Room, Small Group
A focused session for senior leadership teams who need a clear structural picture before committing to a direction on AI visibility strategy. Not a sales pitch for a subsequent engagement. A complete briefing that stands on its own.
Every format is investigative. None of them are presentations with exercises attached.
Who Invites ShodhDynamics
Conferences covering marketing, commerce, and business strategy in the AI era
Events where audiences need a structural understanding of the shift — not another session on how to use AI tools, but an investigation into what the shift means for how businesses compete for attention and trust in an AI-mediated world.
Corporate leadership teams navigating AI-mediated buying environments
Organisations whose buyers are already using AI systems to research, evaluate, and shortlist options — and whose leadership teams need to understand what that means structurally before they can respond strategically.
Industry associations building member education on AI disruption
Associations whose members are asking questions about AI visibility, AI search, and the shift from Google-based to conversation-based discovery — and who need a speaker with original research and grounded commercial experience, not platform advocacy.
Who This Is Not For
Events looking for AI tool demonstrations
ShodhDynamics does not demo tools or review platforms. The engagement is structural and investigative — how AI systems work, what they look for, and what the shift means. Not a walkthrough of which tools to use.
Motivational or trend-forecasting programmes
These engagements are grounded in research and pattern recognition. They do not predict the future or inspire with possibility. They investigate what is structurally happening now — which is more useful and more uncomfortable than a trend forecast.
Start a Conversation
If your conference, organisation, or leadership team needs a clear structural picture of where AI-mediated discovery stands — and what it means for the businesses in the room — this is the starting point.
ShodhDynamics speaks on the topics it investigates. Every engagement is prepared from current research — not from a fixed deck recycled across events.
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