Anurag Gupta
Anurag Gupta is an AI Discovery & Decision Funnel Strategist studying how discovery and decision-making shift when decisions move from search results to AI conversations — and how Conversational Commerce and Agentic Commerce are reshaping the way brands get found, evaluated, and chosen.
With over 10 years of experience across SEO, performance marketing, and website conversion architecture, he helps businesses understand what visibility means in an AI-mediated world.
He is the founder of Kickass Digital Marketing (a brand of Kickass Infomedia OPC Pvt Ltd) and the voice behind ShodhDynamics. ShodhDynamics investigates the structural forces shaping how AI systems influence trust, recommendations, and brand visibility. Rather than teaching tools, Anurag focuses on systems — how AI interprets brands, how authority is inferred, and why traditional SEO and ad logic breaks inside answer engines.
His work is grounded in real experimentation, pattern recognition, and long-term visibility thinking — not hype or platform tactics.
How AI Ads Work — Placement, Formats, Behaviour Signals
ChatGPT SEO vs GEO vs AEO — Why the Labels Matter Less Than the Model
Discovery to Conversion: Conversational Commerce, Agentic Commerce, and What Indian Brands Must Understand Now
Why Clicks Matter Less in an AI-Driven Funnel
From Search Results to AI Answers — Why Visibility No Longer Starts on Google
The Decision Funnel Has Changed: From Clicks to AI Recommendations
ChatGPT Ads Explained: How Advertising Works Inside AI Answers
Preparing Your Website for AI Answers (Not SEO)
How Businesses Will Be Discovered in ChatGPT (Not Google)
ChatGPT Ads in India — What We Know (and What We Don’t)
